I ask this with great love and compassion. Living on purpose does not require or demand perfection + your deepest struggle is usually your greatest gift.
Where do they live, how old are they, what gender, job or industry they are in, favorite magazines, websites, or shops, hobbies and interests, biggest struggles and challenges in life and work, social media channels they use and the purpose for using them, and people they follow and look up to.
Ex: position you as an expert, provide information, guide clients to your local services, guide clients to online services, etc.
Not that I think competition is a thing... but how do you really want to stand out in your industry?